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Indigo Deli

Campaign design for the award winning restaurant, Indigo Delicatessen.

Long before the coffeehouse culture hit the streets of India, Indigo Deli opened shop in Colaba, Mumbai. It was the beginning of a new era, an all-day café that defined the deli experience in India. Today, Indigo Deli serves high quality, American and European comfort food across multiple chains in Mumbai and Pune. Over the years, The Magic Beans created several campaigns for their theme-based and holiday-based food and drink festivals. From cocktail evenings and ladies’ night, all the design elements come together to reflect the warmth and friendliness of the deli.